Go to the following coordinates on Googlemaps or any other satellite-image platform: 44.244167,7.769758. Now zoom in. Do you see it?
It turns out that the 55-meter long stuffed pink rabbit is an art-piece by the Austrian art-collective Gelitin, which specializes in Relational art. They erected the rabbit in 2005 and expect it to survive until around 2025, when the weather will take its toll on the pink creature, stuffed with straw. The sculpture is called "Hase" (German for Rabbit) and the hill is called Colletto Fava. The rabbit is 6m tall and people are encouraged to climb and explore it, feel their own insignificance in relation to this unexplainable wondrous creature. The whole idea of the piece is explained by the words of its creators:
"The things one finds wandering in a landscape: familiar things and
utterly unknown, like a flower one has never seen before, or, as
Columbus discovered, an inexplicable continent;
and then, behind a hill, as if knitted by giant grandmothers, lies this
vast rabbit, to make you feel as small as a daisy.
The toilet-paper-pink creature lies on its back: a rabbit-mountain like
Gulliver in Lilliput." Got it? Me neither.
44° 14′ 39″ N, 7° 46′ 11.13″ E
Website of the artists:
Another article about the piece: